Custom shopping bags are a bit of a win-win for the retail industry. Retailers get the option to customize shopping bags to suit their own brand. So when customers subsequently use these bags, that retailer benefits from the free branding/advertising. On the other hand, this is not a one-way deal. Customers get to choose what customized shopping bag they are going to use. What this means that customers get to customer their own shopping experience. Add to this, custom shopping bags are likely to be re-used, which cuts down on the number of paper or plastics bags, helping the environment and making this more of a win-win-win situation.
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